“Kansas City on the Move^®” – Sheila Ost

Sheila Ost – Advanced Insurance Planning Consultant
Target Insurance Services

Sheila Ost of Target Insurance Services is Kansas City “business connected.” She has collaborated with privately-held Kansas City companies and their owners for more than two decades and has cultivated a network that is nearly unmatched among area business professionals.

Our discussion with Sheila provided us with great insights on some of the most inviting features of the region. It helped us understand why Kansas City is an attractive destination for individuals, young professionals, families, business owners and companies.

Sheila is a life-long member of the community. She grew up and continues to live in Johnson County, Kansas, a popular and affluent suburban county of the Kansas City metro http://www.jocogov.org/. Johnson County is a major driver of jobs and economic growth in the Kansas, Missouri and Kansas City regions.

By the nature of her job, her professional skills and her tenure in the marketplace, Sheila is well-versed on the people, companies, dynamics and growth of the Kansas City area. She also provided extensive insights into the culture of living in Johnson County and the metropolitan area as well as insights on how to buy a house. Sheila travels often and is familiar with how Kansas City compares to peer cities throughout the nation.

Sheila is well-known and highly-regarded in the Kansas City business community. Through Target, she directly provides insurance and other benefits solutions to the business owners and employees of privately-held companies throughout the area. Products include life insurance, long-term care coverage, disability income, Medicare Supplement, and others. Furthermore, by listening and asking questions, Sheila can craft long term plans for selling or transferring their businesses.

Sheila also partners with benefits agencies, property/casualty professionals, attorneys, wealth managers and financial planning firms to provide education. In addition to the previously mentioned solutions, she provides products and services such as buy/sell, key man instruments and more to their clients.

Sheila received her degree in business from Kansas State University, and along with her husband Ed, are parents to two future doctors.

To learn more about the services that Sheila and Target Insurance provides to families, businesses, employees and business owners, visit www.targetins.com.

Portraits of Leadership Series Dr. Chad Welter – Founder of Laser Advanced Founder of Active Family Chiropractic

12:58 am By Dave Anderson

Dr. Chad Welter is the “Active Family Doctor.™” He is also an active entrepreneur. Chad owns a sports medicine practice in Overland Park, Kan., a Kansas City suburb. www.DrChadWelter.com

Through his practice, Active Family Chiropractic, Dr. Welter provides advanced laser therapy services to athletes and other patients of all ages that are trying to recover from injuries, aches and pains. Chad’s story is one of a committed medical professional, an early adopter of technology and a committed business owner. His drive and passion are helping to heal patients, creating numerous happy customers and also creating a well-respected healthcare practice.

When Chad graduated from Cleveland University’s College of Chiropractic Medicine, he wanted to distinguish himself and his practice from other care providers. His personal experiences with sports, sports related injuries and the healing process helped him decide to incorporate advanced laser therapy into his practice.

Dr. Welter was a competitive athlete throughout his formidable years. Chad was active in football, basketball and track in high school. When not in school, he played baseball, and was (and is) an avid water and snow skier. He is also a participant in another specialized sport. Chad is a bull rider.

Sports injuries and the necessary therapy and healing has been a part Dr. Welter’s own active life. As a result, he found a way to incorporate advanced laser therapy into his practice. Laser therapy is a proven tool used regularly by professional sports teams to help their players heal more quickly. Laser therapy helps athletes get back in the game.

As a part of our discovery of Dr. Welter’s laser therapy practice, we spoke with David Lindstrom, a retired NFL player www.nfl.com and former member of the Kansas City Chiefs www.chiefs.com. David related to us the risks associated with injuries as a professional athlete.

Sports related injuries are all part of the game even in the major leagues. However, when you are sidelined with injuries, the team will need to fill your spot with another player. The quicker you can heal and get back out on the field, the quicker you can return to your own position before the team decides they can live without you.

Getting back out on the field of life is also important. Patients typically want to remain active and healthy as a part of their daily lives. Advanced laser therapy can also be a part of accelerated healing for the average active person in the routine of their daily life.

Dr. Welter is a driven business owner, but he is driven to serve his patients. He has shown focus, vision and commitment as a sports medicine and injury recovery doctor. In six short years, he has developed a bustling practice that has reached patients from as far away as 300 miles.

One of the best report cards a business can receive is referrals. Chad has a long and growing list of satisfied patients. This brings with them a steady stream of new patient referrals. Dr. Welter receives 30 to 50 new patients each month nearly entirely through word of mouth. This includes not only referrals from other patients, but also from professional athletes, coaches and trainers as well as doctors and surgeons in the area.

Advanced laser therapy is a not only a proven treatment for sports injuries. Chad treats patients of all ages. His customers have included infants, student athletes, active adults, professional athletes and seniors. This includes patients who are suffering from pain caused by recent injuries, age, over-exertion and bodily wear. Laser therapy can also provide enhanced comfort for persons who live with permanent injury and reoccurring chronic pain.

Laser therapy is an FDA approved treatment that has been around for many years. Recent advances in the laser technology have dramatically accelerated the patient treatment process. Injuries that used to require up to eight hours for each laser treatment can now be treated each time in a few minutes. Multiple visits are typically necessary, but each treatment is fast, safe and convenient. And his patients are seeing results, even from the most nagging pain and injuries.

Chad has achieved enough success at a local level with deep tissue laser therapy, that he has become an advocate, supplier and training resource for other medical professionals across the country. Dr. Welter, along with a partner, has established a new company, Laser Advanced LLC, to equip and train colleagues in other cities. www.laseradvanced.com

We have been impressed with Chad’s level of enthusiasm for life both professionally and personally. Besides growing his own practice that now includes his brother Curt, Dr. Welter is active in the Kansas City community. He is an avid sports fan, volunteers extensively for charities and fundraising events, and is a member of multiple community development organizations. He is also an active traveler throughout the country both personally and with his Laser Advanced business.

Prior to receiving his doctorate of chiropractic medicine at Cleveland University, Chad received a bachelors of science in medical diagnostic imaging at Fort Hays State University. Chad can be found locally at his Active Family Chiropractic www.ActiveFamilyKC.com office, at Royals baseball games www.mlb.com/royals, watching the Kansas City Chiefs and Sporting KC MLS soccer www.SportingKC.com and at charity golf tournaments. He enjoys outdoor activities, travel and helping other doctors with their sports medicine practices.

What’s Your Growth Superpower?

10:13 am By Dave Anderson

How are strategic planning and growth even related? Everyone loves growth, yet “strategic planning” are two of the most dreaded words in business. Don’t make it that way!

A strategic plan is your future. It documents where you are, where you are going, and how you will get there. It forces your thought processes to get organized beyond the day-to-day tasks of running your business and places you in the mindset of the future growth of your company.

Many, if not most organizations that even do a strategic plan are just going through the motions. Someone from above told them they have to put together the notebook and the slide deck. Once it’s reviewed and blessed, it typically goes back on the shelf for next year.

And, if you are not one of the lucky ones that have a demand on you, from a banker, and investor, a board, or from someone… to do an annual plan, you may not have one. For most persons, that can be a bureaucratic relief.

Don’t be one those people!

Let’s take a minute to see it from the other side. There are logical reasons that you need a plan, even if it seems difficult.

Strategic direction is real and it is how you achieve growth! It’s not just the sum of short-term tactics. It requires thought and documented market knowledge.
The data portion of a plan should be factual. That forces learning, discussions and information gathering. It also forces a specific discipline within your business. It is NOT easy to turn directional market opinions into verifiable facts.
It is a time allocation thing. Putting together a plan, and identifying a person who is the ongoing keeper of the plan, requires you to identify resources to be your strategic and/or informational eyes and ears. Most organizations don’t have time for a plan. Which means, most organizations either don’t have time or don’t take the time to really look forward strategically.
A plan can serve as the impetus for you to find the “thinkers” within your organization. You may also need to reach out to outside resources to help with the process.

Find the big idea. It’s not (just) an academic process. Don’t stop at the numbers and format.

One of the best leadership skills in the world is intuition.
For intuition to be accurate, you must base your thoughts on a mutually accepted set of facts and market dynamics.
For you to have the skills and bandwidth to really create a vision for your company, you have to start with the foundation. The basic set of facts. Then you must remove yourself from the clutter and truly find a strategic direction. The two (facts and vision) are often separate tasks, but you cannot consistently rely on one without the other.

The market moves. Don’t forget!

The biggest danger of fact gathering is to forget that everything is moving.
Your big ideas need to be based on where the market is going, not just where it is.

Your goal is marketplace leverage.

What is the one big thing that makes you better than your competitors?
What is the element of your business that distinguishes you in the eyes of your customers?
Will that one thing be enough going forward to continue to lead you where you’d like to go, or do you need to find another leverage point?
The numbers and planning in the life of your company will not replace the need to prioritize, synthesize and identify the strategic leverage points for you to grow.
Most organizations can identify 10-12 major tasks or elements within your business.
- Two to three of those elements can be critically important for growth.
- Two to three of them can be buzz killers, which, if not managed properly, can kill your momentum entirely.
- The remainder of the items on the list are qualifiers. You must have them to be in business, and you must perform at a decent level. But they are also not strategic leverage points.

“Lead, follow or get out of the way.”

Pick a direction that is realistic, and fit within your financial and organizational means.
The plan literally should tell you where you are going, and how to get there.
Businesses have a natural ebb and flow. One highly effective measure of future growth potential is market maturity.
New, undefined and/or rapidly growing markets offer opportunities for rapid growth.
Mature markets and companies can be opportunities, roadblocks and/or an impetus to go in an entirely new direction. Make sure your plans are aligned with market reality.
Be creative, strategic, committed but also pragmatic.
Companies should understand where they are with their current business, what their chances are to achieve renewed growth and at what cost.

Commit Your Plan to a Financial Forecast

Everyone has their own terminology. My definition of a forward financial projection is a “forecast.” Many view that as “budgeting” although it goes deeper than a budget. Regardless of the terminology, you need tracked, verified and continuously monitored financial projections.
A forecast makes your plans real. There is NOTHING better to force the tough conversations and commitments than to translate your plans into financials.
It must start with a forecast of sales, overall, and by product or service.
The forecast then goes to costs of goods, overhead, investments, profits and cash flow.

Conclusions

Gather, organize and maintain a set of relevant facts. You need ongoing knowledge and an analytics about your company, customers, competitors, and marketplace.
Center your initial thinking around a traditional set of planning documents, but don’t stop there!
Step back from the plan and think. The numbers are not the plan. The numbers help you with the comfort, process, and facts to discover the real plan.
Great plans are about creativity, vision, and intuition. Step away from the spreadsheets and day to day in order to really think.
Allocate the necessary time and proper human resources. Don’t be afraid to ask for outside help. Planning is a specialized task.
Create strategic leverage. You must have leaders dedicated to managing all aspects of your company. But, you must also understand where the true leverage points are that will create our opportunities to win over the less wise and the less organized.
Create and maintain a detailed forecast. Without financials, the plan is hollow.
Be realistic with your growth goals. Grow where you can, and don’t overplay your hand. It’s a competitive world out there, and few are invincible.
Make your plan a living breathing document. Review regularly, not just annually. Task a “keeper of the plan” with the ongoing responsibility to keep the document current, relevant, and fresh within the minds of your teams and company.

Alpha Board Fresh Octane^® Tour

5:51 pm By Dave Anderson

Who are the leaders that are moving American business forward?

It’s Business Drive Time^®, and we are looking for some of the greatest business drivers regionally and nationally to feature in our 2021 Alpha^® Board Fresh Octane Tour.

Who are the innovators? Who are the leaders? What (and where) are the opportunities? Which companies, technologies, products, people will be propelling growth over the next few years?

The National Alpha Board Tour includes a market study, leader profile interviews, business news coverage and series of leadership exchanges among standout business leaders across the country and throughout the most promising industries.
We have already begun to engage business leaders and leading businesses in multiple cities. We’re working with those that will be most responsible for the leadership, innovation, products, companies and programs that will be driving business forward. If that includes you, we’d love for your organization to participate.

Discussion topics:

What regions of the country and more importantly what are the key trends, issue and activities within those geographies that will help companies succeed moving forward?
What industries show the most promise for growth in jobs, revenue and profits over the next few years?
What companies are driving those industries?
Who are the people, products and services that are most responsible for new business growth?
What key market trends and technology platforms are most responsible?
How can we help the best business drivers gain more recognition, visibility and market connections?
Which leaders should be involved in the tour, and what companies, in your opinion, are the most deserving of recognition?

To learn more about the Alpha Board Tour and to share with us who you believe are the best business drivers, give us a call. You may call Dave Anderson at 612 810-4000 or by email at dave@neuvision.com.

The Mojo Moment

11:05 am By Dave Anderson

4:53 a.m. August 18, 2009

Have You Ever Been Struck By Lightning? Have you ever experienced that “Mojo Moment” in your business? Can you name the time and place? Can you name the result, how it was handled, and whether you actually achieved anything based on that instant?

Most people describe this as the “aha,” but it’s much bigger than that. It is a level of inspiration that is of biblical proportions, although others might describe it in more easily referenced sexual terms. The “o” in mojo is a great description because once you’ve achieved it, you know it and there is no question. And, there are those who can fake it, often fairly convincingly. Unfortunately, I don’t think very many business leaders or even very many businesses have ever experienced that moment or the feeling and opportunity it can create.

I will tell you too, it’s like a lightning strike. It is typically unexpected. You often can’t plan for it. Most people spend their lives trying to avoid it. You don’t know when or where it will strike. And, it’s over even before you know it. However, the “mojo” instant of power can provide a positive jolt with cosmic effects, if you are able to harness the energy. The most fun and funny part is that some people have the knack, and the “mojo moment” exponentially more often than others. In addition, you can easily see the smile and the confidence it creates.
Can you survive as a business without one? Sure. Most do. Can you thrive? Likely not nearly as well as you would if you had that spark of creativity, the spark of vision, the one lightning strike where everything comes together in a magical way.

I recently read an SBA report on the fastest growing businesses in the U.S. There were a number of key takeaways. One of the most important is the entrepreneurial culture of the cities containing the most “fast” growing businesses. The report was NOT about culture, yet if you know some of the higher ranking cities, you’ll see that a cultural open-mindedness is a key element in growth. It’s also a requirement in achieving the spark that could change the life of your business.

The other interesting element is that there is no particular industry where high growth companies alone reside. This means that everyone can achieve the “Mojo Moment” if they only would.

Clearly, having the spark and harnessing the energy created are two very different things. Research would also bear out the fact that in many cases, there is little practical correlation between the skills required to achieve both. That should not discourage you.

Stay tuned over the next few weeks and months as we highlight the companies, the leaders, and the business results of those who really have the juice. They are not only taking delight in its energy, but also taking it to the bank. This is about honoring those who are doing well, giving those who are trying visibility and a “chance,” and also sharing the journey with others so everyone can learn. It’s a moment that should be celebrated, shared, and repeated early and often.

For more about great business, great vision, great leadership, profits, and the “Mojo Moment,” stay tuned, and let us know if you or someone you know has a story to tell.

Fresh Octane^{^®} Tour Celebrates American Business Leadership and Innovation

11:14 am By Dave Anderson

Alpha Board’s 2022-2023 Fresh Octane Business Leadership Tour Gives Voice to American Businesses

Fresh Octane^{^®} Energy to Grow^™: It’s time to plant the seeds of renewed prosperity on behalf of American Business. NeuVision Group and Alpha Board are proud to announce the Fresh Octane Tour to showcase great businesses that are truly committed to leadership, innovation and progress. The tour will highlight business leaders and leading businesses across America who will be driving business growth in the months and years to come.

We’re searching for some of America’s best and brightest to feature in our Fresh Octane Business Leadership Tour. We are seeking leaders, products, services and companies that will be driving business forward, despite the conditions around them. We’re also looking for leaders who are seeking new energy and a nice boost in the marketplace. If you fit any of these criteria, we’d love to hear from you.

The Fresh Octane mandate is to drive bold, repeatable marketplace visibility. This visibility is designed to translate into new business leads. We’re using a powerful new platform to help leaders consistently light up the market using proven, unique and highly effective systems. Our programs are designed to help innovators reach the most active market influencers with their business stories. As a result, companies will have the opportunity to expand their reach, reputations and revenue in the marketplace as their individual stories capture the attention of market influencers, new prospects and customers.

“We believe those who do achieve success must be celebrated. One of the greatest gifts we can provide to business-focused cities, companies, leaders and innovators is visibility. Staples often refers to their ‘easy’ button, providing convenience for office supply shoppers. We have established the Alpha Board and Fresh Octane platforms as a ‘start’ button for leaders to push if they need marketplace attention to jump-start new sources of growth,” says Dave E. Anderson, President and Founder of NeuVision Group.

The Fresh Octane^{^®} process follows unique, proven market practices we’ve deployed and refined for over two decades to grow marketplace support and enhance customer adoption rates. We’ve used this approach to launch and grow more than a billion dollars in new product sales. We now have the added enhancements of state of the art viral market tools that were not available even five years ago. We’re now making this system available to CEOs, business owners, and executive business advisers through Alpha^{^®} Board.

“The momentum created by Alpha Board and Fresh Octane is designed to provide a readily available source of market horsepower for participants to tap into when they need a powerful marketplace voice to jumpstart growth. Have you ever sat at your desk wondering how to quickly and easily light up the marketplace with your business story? I have. The program is designed to “give leaders that power,” says Mark Makovec, VP of Business Development with Borns Group, a NeuVision Group market partner.

Among leading CEOs, 95 percent say that closer communication with customers and the marketplace is their number one goal over the next five years. A majority also know your methods need to be innovative to break through the market clutter with your story. Fresh Octane will drastically improve your odds of getting noticed by the people who matter.

Where are the targeted regions? We can’t share all the good news up front. However, this won’t be all business as usual. We will include many of the traditional coastal “hot” markets in our tour, but that is not all! Business growth dynamics are shifting. While U.S. coastal cities have historically held an advantage with respect to business growth and innovation, mid-continent cities, towns, and rural areas are catching up. Financial, tax, political, and budgetary issues are starting to outdistance historical innovation factors. Also, quality of life, family friendliness, a pro-business climate, lack of congestion, ties to the nation’s food supply and “room to grow” are all advantages for non-coastal regions as key growth drivers in the “now world order^™.”

We are currently starting tour plans across the Midwest. If you are reading this, there is a chance you may be on our radar. For more information, you may call Dan Vasey at our Denver office at 303 255-1742 or email him at Dan@NeuVision.com. Or you can also reach me, Dave Anderson, in Kansas City at 913 685-4850, in Minneapolis at 612 810-4000 or via email at Dave@NeuVision.com.

About NeuVision^{^®} Group

NeuVision Group helps leaders, companies and new product teams manage the risk and maximize the opportunities associated with new products, new companies, and major new growth initiatives. Clients have ranged from the most innovative new ventures to many of the world’s most respected companies and brands. NeuVision Group, its president and founder Dave E. Anderson, and NeuVision Group’s sister company, Alpha Scouts^{^®}, have worked with companies like Pfizer, 3M, IBM, Dell, Microsoft, Toshiba, Hewlett-Packard, Seagate, Iomega, Caterpillar, Monsanto, Deere, CNH, MarketWatch, and many more. Our previous Business Drive Time^{^®} efforts, which served as a market test for Alpha Board and Fresh Octane, received national and international attention, and were recognized by major media outlets such as BusinessWeek, Forbes, CNBC, MSNBC, Reuters, Bloomberg, MarketWatch, EuroInvestor and more. For more information NeuVision^{^®} Group visit us on the web at www.NeuVision.com.

About Alpha^{^®} Board

Alpha Board is an executive initiative designed to further the cause of great business leaders and the companies they represent. As a “National Business Leadership Roundtable^™,” Alpha Board is designed for the benefit of growing companies, their senior executives, their new product programs, their trusted advisors, and marketplace partners. Alpha Board is available to “Alpha Grade” business leaders throughout industry. Alpha Board programs include keynote speakers, executive interviews, corporate profiles, leader roundtable discussions, news stories, and live open-house events for businesses. While relatively new, Alpha Board has team leaders in each of three initial high-growth regions working on an ongoing series of tours that will reach leading companies throughout the business community. Alpha Board provides the opportunity for enhanced reach, reputation, and revenue for the companies involved in the program, locally, regionally, and nationally. More information on Alpha Board and the Fresh Octane^{^®} Tour can be found on the web at www.AlphaBoard.com.

PostScript

Alpha^{^®} Board leverages unique, proven techniques to help leaders consistently achieve enhanced visibility and broader marketplace support. One of the most critical success factors is not just how many people you reach, but who you connect with. Prospects can be finicky. But, if you consistently impress key respected influencers, you ultimately convince the others.

Alpha Board and Fresh Octane are designed to make it easy to be seen in the right places. We provide an innovative market platform, distinctive stories, influencer access, and an organizational commitment to consistently gain visibility. The late David Thomson, former author, speaker and McKinsey & Co. consultant, devoted an entire chapter of his book Blueprint to a Billion to the concept of inside/outside leadership. His point is that for the best and brightest to win in the marketplace, you must devote extensive, focused leadership internally, but also have a healthy dose of power and energy devoted to external market visibility. Alpha Board and Fresh Octane are the how, but why?

The best indication of why you need to devote resources to outside leadership and visibility is this. More than 80 percent of significant purchase decisions, business transactions, and marketplace reputations are influenced by outside references and internet research. You need a team with the expertise to influence the marketplace on your behalf. Our job is to help you gain the maximum level of market exposure while respecting your need to go about your daily responsibilities.

Through our team, our firms, and our career experience, we’ve worked with dozens of companies and senior leaders ranging from the venture company around the corner to highly respected, Fortune 50 level global leaders. Our team members have achieved coverage and/or been quoted in many of the most prestigious business and general news media outlets in the U.S., as well as receiving extensive coverage around the world. Just like investing in stocks, past performance is not an official indication of future performance. However we understand how to efficiently and effectively deliver profitable, measurable market results. Welcome to Alpha^{^®} Board and the Fresh Octane^{^®} Tour.

NeuVision, Alpha, Alpha Scouts, Fresh Octane and Business Drive Time are all registered trademarks of Dave E. Anderson.

Cities of Innovation Tour and National Business Leadership Roundtable are trademarks of Dave E. Anderson.

Market Facing Leadership^{^™}

5:30 pm By Dave Anderson

Alpha^{^®} Board is a “National Business Leadership Exchange^™” designed to provide increased market visibility, recognition and connections for business leaders and leading businesses across the country. Driving enhanced market reach, new business relationships, cultivating existing relationships, and ultimately helping to drive revenue growth for participants. That’s Alpha Board. That’s what we do. If you are interested in growth, this might be for you.

Join us for an Alpha Board leadership luncheon with Midwest leader and CEO Kyle Bauer; March 27, 2014 | Danny O’Neil’s Roasterie Bean Hanger | 11:00 a.m. to 1:00 p.m. | 1204 W 27^th, KCMO | for additional details contact dave@neuvision.com

Sign up Today!

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The point of Kyle Bauer’s involvement with Alpha Board is simple. If anyone understands “market facing leadership,” it’s him. For those who follow Kyle around, it appears he is everywhere. The reason it appears that way is that it’s true. He’s a busy guy on several fronts. But he’s also an organized CEO with a well executed plan and a system that works for him, his customers, his stakeholders, and his business.

Kyle is a career-long business owner, has more than 30 years’ experience with a wide variety of organizations, both as an owner as well as a board member. He is currently CEO, general manager, and partner in a major agricultural media company covering a highly productive and economically attractive customer base for advertisers. Kyle’s company, KFRM (KFarm), is the agricultural voice of the Great Plains region, and covers a geographical area that is more than 400 miles wide and 250 miles deep.

Kyle’s marketplace is one of the largest, most attractive agricultural broadcast media footprints in the world. He got there with laser focus, yet, Kyle and his firm have competition, and lots of it. Everyone is scrambling to capture the media dollar in today’s marketing environment.

Kyle has a broad constituency, great marketplace relationships, and a consistent, systematic approach to staying well connected. We’ve asked him to share some of his thoughts, experiences and insights.

From local listeners in hundreds of rural zip codes, small town leaders, regional advertisers, national manufactures, national advertising and public relations professionals, state industry and government officials, major leaders in the agricultural industry, and the agricultural contingent of U.S. Congress; they have a few things in common. They all have an interest in Kyle’s industry and market. Many of them know Kyle, they know about his media company. In addition, from what we can see, both Kyle and KFRM have a sound and stellar reputation throughout the industry.

You might think by what we’ve said, Kyle spends all his time with customers. In addition to working and circulating in the marketplace, he is also responsible for running a 24/7/365 day per year company, sleeping at night, having a family life, as well as enjoying life in his element with himself, family, friends and of course Lt.

In short, Kyle works hard. He makes his work look easy (well sort of easy), in part because he is well organized, and because he appears to greatly enjoy his work. Suffice it to say, he travels many miles in a years’ time. Planes, train crossings, horses and automobiles… or pickup trucks. But he does it with a smile on his face and a spring in his step.

We’d love for you to have the opportunity to hear Kyle speak, meet the guy, and form your own opinions. In addition, through events like these, (locally regionally and nationally,) we’d like you to get to know more about Alpha Board, how it is organized, and the tools available for business owners, CEOs, senior executives and business advisors to help them gain visibility, reputation enhancement, and new connections in the marketplace. Alpha^{^®} Board delivers “Fresh Octane^{^®}: Energy to Grow^™.”

Kyle Bauer has been a lifelong resident of Clay County, KS. Graduating from Kansas State University in l980 with a degree in Ag Economics, He returned home to farm with his parents where he farmed wheat, corn, soybeans, sorghum, cattle, and hogs on dry land and irrigated acres. Kyle took over the family farming operation at a young age, and he just keeps going.

Through the years, non-farm business ventures have included manufacturing, banking, fast food, well as radio. In l994, Kyle, and some local investors, purchased KCLY radio in Clay Center, and KFRM radio in l996. Since that time, Bauer has gravitated away from the other businesses, devoting more and more time to KFRM. They have built KFRM to the largest farm station in Kansas and northern Oklahoma by being one of a few full time farm stations in the nation. KFRM covers 120,000 square miles in Kansas, Oklahoma, and Nebraska representing over 64 million acres of agricultural land, and more than $20 billion in annual agricultural production.

Gazelle Tracks^{^™}

8:23 pm By Dave Anderson

So what are Gazelle Tracks^™ and what are “Gazelles.” Before we answer that, let’s discuss a few pertinent questions.

Where to we grow from here? Who’s growing who, and how? Who’s touting who, and why? Who will be driving growth over the next two to five years. And more importantly how and while.

We’re looking into the market sectors that provide the greatest growth potential within each of more than a dozen cities. For starters, we’ve profiled, in some level of detail, a couple major metros that we’re intimately familiar. In most cases, there are at least six to eight market sectors that are major growth drivers. In addition, there are cultural, governance, demographic, educational, and locational trends that help determine the rate of growth within a particular city or region. In addition, these issues may also help to shape what industries represent the strongest growth potential.

But now for Gazelles Tracks^™. Companies that grow consistently at a rate of 50 percent or greater annually are referred to by some as “cheetahs.” Companies that grow consistently at a rate of 20 percent or better annually are considered to be “gazelles.”

So what makes a gazelle a gazelle? The answers may surprise you. First, since we’re also discussing “Growing up KC” in the Alpha Board discussions, and we’re also at least initially focused on Midwest based companies and markets it’s helpful to know that fast growth, new and high tech, are not always necessarily correlated.

It’s the belief of many that the new companies, the start-ups, high tech companies, and coastal companies are the ones that are driving growth. While there is an element of truth in some of this, the realities of gazelles might surprise you.

First, a typical way to evaluate regions of the country on the occurrence of high growth companies, is based on the “percentage” of companies in the region that are in the category of high growth, or gazelles. Three percent or greater (of all companies falling into the high growth category) is a large, and quite impressive number. Midwest markets are NOT voids for gazelle performance.

According to a major study by the Small Business Administration, Johnson County, Kansas, Jackson County, Missouri and St. Louis County, Missouri all scored well on the measure of the percentage of companies in the region that qualified as gazelles. The reason why is just as interesting.

First, gazelles really don’t show significant correlation between the volume of growth and the industries or SIC codes that the companies represent.
What gazelles do typically represent are the following:
Gazelle companies and high growth companies tend to be scattered across essentially any and actually most industries.
Gazelle companies represent the most effective, most well-managed companies, not only on an overall basis, but more specifically within their industries.
Gazelle companies are typically smaller companies, with often less than 100 employees.
Gazelle companies are typically privately and/or closely held companies.
Gazelle companies tend to be very well established, often well within their second decade of life.
And clearly gazelle companies account for a significant portion of not only economic growth, but also job growth.

What are some relevant conclusions of the analysis?

This means that while technology companies can be high growth, SBA found little evidence that participation in technology industries was the key driver of growth.
A strong work ethic, commitment and focus of Midwesterners and Midwestern leadership style are strong components for achieving gazelle growth status.
And, for areas like the urban core of Kansas City and other cities that struggle with blight, all hope is not lost. While KCMO has lost a significant number of jobs, in raw numbers as well as to the more suburban communities, some, if not most of this job loss is confined to the largest companies.
Gazelles are clearly growth and employment drivers, but when they are located, in the case of KCMO next to larger companies who suffer greater layoffs, they cannot always offset the regional job loss.
The SBA study indicated that because most gazelle companies are well established and typically more than 10 years old, economic development dollars funneled toward start-ups, were not always the wisest investments for long term job growth.
It means that leadership of the companies, and how and who runs the companies are critical element for growth.
And, one final note. Because gazelle companies tend to be smaller companies, the 50 percent employment size cut-off for Obamacare, and the growth distortions being created by this government mandated cut-off could bode very poorly not only for job growth, but for economic growth in general, until that issues is addressed.