Seeking the Finest Business Drivers in America

Alpha^® Board 2020 Fresh Octane^® Tour

National Business Leadership Exchange^™

Executive Overview

Join the conversation! Are you a great business driver? We’ve working with some of the finest Alpha^® Grade leaders in American business, and we’re looking for additional standout leaders to be involved. Which business leaders in your market do you believe are creating the greatest regional, national and global market impacts? What industries, companies, people and products are moving business forward? Got Drive? Let’s talk!

Alpha^® Board Fresh Octane^® National Business Leadership Tour:

Fresh Octane^® Tour: Showcasing innovative new products, Alpha^® Driven companies, Alpha^® Grade CEOs, and outstanding business leaders throughout major growth markets across America.
It’s about creating excitement, gaining visibility and driving inbound leads.
Helping to grow the reach, reputation and revenue of the region and nation’s finest business leaders.
A chance to place the great business drivers’ stories on the national stage.
Alpha Board Fresh Octane^® Tour is a field tested system with well-designed, unique and powerful approach.
- Proprietary, centralized system to drive marketplace attention
- Innovative design based on rock-solid product launch/market acceptance techniques
- Proven exponentially more efficient and powerful than comparable single company initiatives
- We have market partners committed and participating from across the U.S. and globally.
- CEOs, CEO advisors, business developers, celebrity guests.

Alpha Board Fresh Octane Executive Programs

Centralized visibility system for leaders: executives, companies, products and services
Leverages two decades of experience creating visibility and market adoption for new products
Alpha Board Portraits of Leadership Executive and corporate showcase interviews and profiles
Alpha Board News Reel: Video shorts and comprehensive news film (local, regional and national video)
Alpha Board Fresh Octane CEO/Business Leader Roundtable discussions
Alpha Board Exchanges: Newsworthy leader exchanges among other cities and high profile venues
Alpha Board Ambassadors: Serving as a host for CEOs, business advisors, and/or celebrity guests
Alpha Buzz: Corporate and individual news content, social media, SEM, SEO

For more information, you can reach us via telephone or email. In Denver, call Dan Vasey at 303 809-9058 or via email at dan@neuvision.com. In the Twin Cities or Kansas City, call Dave Anderson at 612 810-4000/913 685-4850, or by email at dave@neuvision.com.

Alpha^® Board’s 2020 Fresh Octane^® Tour

Alpha Driven Winners

Who are the best business drivers in America? Which of these business leaders are making national and global impacts? What industries, companies, people and products are moving business forward? We are seeking some of the finest drivers of business success, to include in the Alpha^® Board Fresh Octane^® National Business Leadership Tour.

The Fresh Octane^® tour is a national effort to showcase Alpha^® Driven companies and Alpha^® Grade leaders across the United States and ultimately beyond. We’re starting the tour in three U.S. cities, all known for their ingenuity, new technologies, and a business climate that embraces innovation and fosters business growth.

We are working with innovative businesses and business leaders in these three regions as we assemble a targeted group of organizations and professionals that we would like to recognize during the first leg of the tour. We would like you to consider being involved. Why, you ask? It’s about creating excitement, gaining visibility and growing the reach and reputation of the regions’ finest leaders. It’s quite literally a chance to place the great business drivers’ stories on the national stage.

A great business, just like a high-performance racing team, is a well-oiled machine. Both are designed and built by professionals, with the finest components, proper assembly, an experienced maintenance and repair crew, a talented crew chief, and a great race driver. Even with everything designed and prepared perfectly, you still have to face the competition and race. Track conditions, other drivers, when to pit, wrecks to avoid, and when to really push to pass. There is a huge amount that goes into a winning the race. Not just on the track of motorsports, but also on the track of business.

And, just like great sports teams, businesses, business leaders, and business teams must be recognized, respected and learned from. We are involved in a major program to do exactly that. Alpha^® Board is working with NeuVision^® Group (Kansas City, Minneapolis, Denver), Jeff Andretti Motorsports, and Mesa Research Group (Los Angeles, Paris, Shanghai) to identify and provide recognition to some of the greatest business leaders throughout the Midwest and across America. We’ve devised a formal program to accomplish the task. We are identifying targeted leaders and participants throughout the U.S.

The Alpha Board Fresh Octane^® Tour has been field tested and it works. CEOs, business owners and senior executives that have participated in past effort have been excited about the visibility and camaraderie associated with the programs. We have and will continue to develop new features and fine tune the program based on ongoing market feedback. Finally, we’ve shown that through this effort, we can efficiently gain much needed market attention among key opinion leaders, the business press, and also among participants’ major targeted customers.

We are working with leaders across the region to gather people, products and companies that we should include in our tour. We would love to have you participate, and we also welcome ideas and suggestions regarding companies and leaders that we might feature in our National Business Leadership Tour.

About Alpha^® Board and the Fresh Octane^® Team

Alpha^® Board

Alpha Board is a National Business Leadership Exchange^™, designed to provide added market reach and further the cause of great business leaders and the companies they represent. The 2020 flagship program is a national leadership press tour and market study on leadership and innovation. Other Alpha Board programs include keynote speakers, executive interviews, corporate profiles, leader roundtable discussions, news stories, and live open-house events for businesses. Alpha^® Board is a collaborative venture between NeuVision^® Group, Mesa Research Group, and local, regional and national participants throughout business. Alpha Board provides the opportunity for enhanced market reach and visibility for the companies involved in the program, locally, regionally, and nationally. More information on Alpha Board and the Fresh Octane® Tour can be found on the web at www.AlphaBoard.com.

NeuVision^® Group

NeuVision Group helps leaders, companies and new product teams manage the risk and maximize the opportunities associated with new products, new companies, and major new growth initiatives. NeuVision Group is the initial founder of Alpha Board and is working with other partnering organizations throughout the U.S. to join the effort. Clients have ranged from the most innovative new ventures to many of the world’s most respected companies and brands. NeuVision Group, its president and founder Dave E. Anderson, and NeuVision Group’s sister company, Alpha Scouts^®, have worked across North America and beyond with organizations like Pfizer, 3M, IBM, Dell, Microsoft, Toshiba, Hewlett-Packard, Seagate, Iomega, Caterpillar, Monsanto, Deere, DuPont, CNH, MarketWatch, USDA and many more. Our previous Business Drive Time^® efforts, which served as a market test for Alpha Board and Fresh Octane, received national and international attention, and were recognized by major media outlets such as BusinessWeek, Forbes, CNBC, MSNBC, Reuters, Bloomberg, MarketWatch, EuroInvestor and more. For more information on NeuVision^® Group visit us on the web at www.NeuVision.com.

MESA Research Group

MESA Research Group is a privately held global consulting and leadership development company created through the collaboration of Cam Danielson, Bill Davidson, and Francois Dupuy. Through their partnership, MESA maintains offices in Los Angeles, Paris, and Shanghai. MESA operates with a global and diverse team of world-class thought leaders, practitioners, and academics. They work with CEOs and rising star executives around the world on leadership, innovation, business development and executive coaching. Partner clients have included companies such as 3M, Aditya Birla Group, Alcatel-Lucent, Anthem (Wellpoint), AT&T, BAE, BP, Boston Scientific, Bristol-Myers Squibb, Duke Energy, Credit Agricole, Dow Chemical, EDS, Eli Lilly & Co., ExxonMobil, FedEx, GDF Suez, Indus Towers, Ingersoll-Rand, Mahindra & Mahindra, Manitowoc, Monsanto, NASA, Philips Electronics, Polaris Software, Prudential (London), Rolls-Royce, Shell International (London), Sara Lee, Schneider Electric Industries, UTI, Whirlpool, Xerox and more. Learn about Mesa at www.mesaresearchgroup.com

Jeff Andretti Motorsports and JAM Marketing Partners

With Alpha Board, we want to have fun. And we want you to have fun. And fun drives excitement and buzz. That requires blending some unique, distinctive, Alpha^® Grade activities with the tour. In December 2013 we began working with JAM Marketing Partners and Jeff Andretti Motorsports to become marketing and promotional partners with NeuVision Group and Alpha Board. We’re providing access to marketing and promotional programs for clients and companies that would like more sizzle in their marketing efforts.

Jeff Andretti Motorsports and JAM Marketing Partners are providing us with access to cool venues that would only be available through celebrity connections. While some of the promotional activities are directly related to racing, they also include access to specialty luxury cars for filming and fun, resorts locations for meetings, executive lifestyle promotions and celebrity related endorsements. This not only drives pleasure for Alpha Board members, but also visibility. Our joint efforts will drive excitement, create buzz, and help boost attendance for Alpha Board member events. This program will also provide access to newsworthy meeting venues, as well as other CEOs and business celebrities across the country. In addition, our work with Jeff Andretti Motorsports, JAM Marketing Partners, their clients and our joint marketing efforts will provide exponential boosts in web presence for participating Alpha Board clients. The extent of our working relationship will be client, company and circumstance dependent, but in the name of leadership, family business, sports and branding dynasties, there are few names out there as timeless and recognizable as the Andretti racing family. In addition, the relationship is expected to kick open a few doors for all interested parties. We believe this is an example of the caliber of reach and market access we can provide for Alpha Board participating companies and executives.

Growing up KC^{^™}

1:21 am By Dave Anderson

We are currently a key player in a national leadership tour, market study and business leadership exchange. The program is a showcase platform to highlight the best business drivers across a number of major metros throughout the United States.

We are showcasing distinguished companies, business leaders and cities that are poised for major business growth over the next five years. The tour will include more than a dozen cities across the country, as well as some hidden gems in key rural and small town regions.

We have some special plans for Kansas City area leaders. The Kansas City metro is our home, and we want to take this opportunity to showcase the city and it’s leaders on the tour. While our organization is national in scope, the Kansas City area has been headquarters for the past 15 years. We have lifelong ties to the region and a strong affinity to the people, the communities, the businesses and the lifestyle of the greater Kansas City metro.

Because of our commitment to the Kansas City region, we’re developing a special platform to promote Kansas City based businesses, industries and leaders in conjunction with our U.S. Alpha Board tour. Our “Growing up KC” program is a special series to promote KC area leaders, companies, lifestyles and growth opportunities on a local, regional and national scale.

So, what does that mean? Quite simply, “leaders wanted.” We are putting together a list of some of the standout leaders who represent not only the legacy of the region, but the future. We are seeking business owners, CEOs, senior executives, business advisors, and also “Kansas City lifestyle” experts to helps us tell the story of Kansas City to the world.

It’s an opportunity for leaders to interact with each other, meet other leaders in other cities, highlight their businesses, and frankly get placed in the news. We cannot promise the cover of Rolling Stone magazine but our past efforts have been well received. Our work has been recognized by BusinessWeek, Forbes, CNBC, Reuters, Bloomberg, MSNBC, EuroInvestor, and dozens more. One lucky chap that went through this process subsequently became the featured cover story for Fortune Small Business. Through Alpha Board, we will host speeches, CEO interviews, panel discussions, a series of leader roundtables, and also work with leaders to develop news profiles about their respective companies. There will be some significant opportunities beyond this, but one thing at a time. If you are an Alpha Grade leader, and spend at least a portion of your personal and professional life associated with a Kansas City area business, we’d love to have you join us.

One quick word of note. We’ll be working with key industry leaders and innovators in other cities, states, companies and industries across the country. A major goal of the program is a national leadership exchange, providing national visibility and opportunities to develop new relationships with business leaders throughout the U.S. Our Alpha Board Leadership Exchange will bring national leaders and experts to Kansas City and Kansas City leaders to other markets across the nation. We believe your reputation is like rainfall. You need to spread it around a bit even to grow anything at home.

CEOs and business leaders from other parts of the country are visiting Kansas City as a part of our tour. Kansas City leaders who participate early in the “Growing up KC” program and/or the national Alpha Board activities will have the opportunity to meet them, hear them speak, and participate exclusively in KC area Alpha Board Leadership Exchanges. There will be reciprocal trips as well, as we bring Kansas City leaders to other peer cities. As a result, there is some urgency and advantage to getting your name in the hat, and getting involved in the process.

For more information on Alpha^® Board, and/or to include your company in our publicity efforts, you can call me at 913 685-4850 or 612 810-4000, or reach me via email at dave@neuvision.com. You can also speak by phone with Dan Vasey in Denver at 303 809-9058, or via email at dan@neuvision.com.

Alpha Board and NeuVision Group are founding hosts of the 2018-2020 Fresh Octane^® Tour. In addition, we’ll be including sponsors and co- hosts throughout America’s Heartland. More market partners will be announced as the tour rolls on.

Alpha Board Fresh Octane^® Tour

5:51 pm By Dave Anderson

Who are the leaders that are moving American business forward?

It’s Business Drive Time^®, and we are looking for some of the greatest business drivers regionally and nationally to feature in our 2020 Alpha^® Board Fresh Octane Tour.

Who are the innovators? Who are the leaders? What (and where) are the opportunities? Which companies, technologies, products, people will be propelling growth over the next few years?

The National Alpha Board Tour includes a market study, leader profile interviews, business news coverage and series of leadership exchanges among standout business leaders across the country and throughout the most promising industries.
We have already begun to engage business leaders and leading businesses in multiple cities. We’re working with those that will be most responsible for the leadership, innovation, products, companies and programs that will be driving business forward. If that includes you, we’d love for your organization to participate.

Discussion topics:

What regions of the country and more importantly what are the key trends, issue and activities within those geographies that will help companies succeed moving forward?
What industries show the most promise for growth in jobs, revenue and profits over the next few years?
What companies are driving those industries?
Who are the people, products and services that are most responsible for new business growth?
What key market trends and technology platforms are most responsible?
How can we help the best business drivers gain more recognition, visibility and market connections?
Which leaders should be involved in the tour, and what companies, in your opinion, are the most deserving of recognition?

To learn more about the Alpha Board Tour and to share with us who you believe are the best business drivers, give us a call. You may call Dave Anderson at 612 810-4000 or by email at dave@neuvision.com. You may also speak with Dan Vasey at 303 809-9058 or reach him via email at dan@neuvision.com.

The Building of a City – Business Drive Time^® in KC

3:02 pm By Dave Anderson

It’s Business Drive Time in Kansas City. What does that mean? Kansas City is growing! Embrace it!

About 100,000 companies, including ours, are sitting at the national epicenter of business opportunity. We’re all running the business race each week, and as committed leaders, a large number of Kansas City’s businesses are consistent, profitable winners. We’re all living and working in a fine, centrally located Midwestern city that is poised for great things, now and in the future.

How do we define Kansas City’s drive? It’s difficult to articulate, but easy to feel. Joyce Hall, Hallmark Cards founder, and Norman Rockwell found it easier to depict visually. Kansas City culture has an unstoppable determination that is wrapped in the warm approachability typically found in a town less than one tenth its size.

Kansas City is among the most welcoming, inviting, yet results-driven cities in the nation. KC is the perfect blend of a globally recognized cultural metro with a happy hometown feel, and a people-friendly, Midwestern culture.

It’s the perfect atmosphere for starting, leading and growing a successful business. And, the Kansas City metro is a great place to live, work and raise a family.

Like great local barbeque and Boulevard beer, Kansas City goes down smooth and spicy wherever you are from. The city of Kansas City and all it represents puts smiles on the faces of visitors from Boston to Bangkok, from Toledo and Tupelo to Toronto and Tokyo.

This is not only a local story. We’re on a national press tour of “Business Builder” cities. Kansas City is among the first three cities on our list. We’re targeting a baker’s dozen of the best up and coming U.S. business metros for profitable growth opportunities over the next decade. Livability, an educated population, traditions, culture, a critical mass of job opportunities and a place people want to live, work and start companies are all considerations for the cities we choose.

We’ll be featuring leaders, companies, industries, products and lifestyles in each of the cities. In addition, we’ll be offering opportunities to connect business leaders across the country with each other. Growth is about getting your name out.

The Fresh Octane^® Tour also involves networking and spending time with peers and other business leader from a variety of industries and professions. We’ll be featuring companies, hosting events and leadership round-tables, holding company open houses, conducting new product reviews and putting Kansas City in a national news reel about growing cities. There are many ways to participate and they are all about showcasing great leaders and providing new market opportunities.

Kansas City is the headquarters for our company and will serve as home base for our national, ultimately global Alpha Board Fresh Octane Tour. www.freshoctanetour.com

We’ll be speaking about the hidden and not so hidden drive behind the city and its people. We want to learn more about KC’s determined quest for progress, success, growth, great lives, opportunity and at least at times, national attention.

For you, your company, your local customers, and for Fresh Octane cities and companies across the nation, it’s “Business Drive Time^®.” It’s time to grab the stage, the spotlight and the microphone. It’s time to tell your story and share it with other leaders around the town, around the Midwest and around the country to let them know that Kansas City is “On the Move.”

We’re looking for committed leaders to feature. For more information about the Alpha Board Fresh Octane Tour, I can be reached by phone at 913 685-4850, or via email at dave@alphaboard.com.
You can also follow tour progress at www.alphaboard.com and on Twitter at @Alpha_Board.

© Copyright 2014-2020 by Alpha Board. All rights reserved. Alpha Scouts^®, Alpha, NeuVision^®, Fresh Octane^® and Business Drive Time^® are all registered trademarks of Dave E. Anderson. All other brands are trademarks of their respective companies.

National Business Leadership Exchange^™

4:32 pm By Dave Anderson

Alpha^® Board Fresh Octane^®

National Business Leadership Exchange^™

Alpha^® Board Fresh Octane^® Tour Brief:

Fresh Octane^® Tour: Showcasing innovative new products, Alpha^® Driven companies, Alpha^® Grade CEOs, and outstanding business leaders throughout major growth markets across America
Who are the greatest business drivers?
Featuring some of the greatest leaders in your region
It’s about creating excitement, gaining visibility and driving inbound leads
Helping to grow the reach, reputation and revenue of the region and nation’s finest business leaders
A chance to place the great business drivers’ stories on the national stage

Opportunities to participate:

Alpha Board Business Leadership Roundtable Hosts
Executive/Company Profiles
Alpha Board Portraits of Leadership^™ Program
Alpha Board Fresh Octane^® News Reel
Corporate, Industry, City and Regional Ambassadors
Alpha^® Board Executive, Celebrity, Tours and Event Hosts
Corporate or Executive Sponsors

What’s Your Growth Superpower?

10:13 am By Dave Anderson

How are strategic planning and growth even related? Everyone loves growth, yet “strategic planning” are two of the most dreaded words in business. Don’t make it that way!

A strategic plan is your future. It documents where you are, where you are going, and how you will get there. It forces your thought processes to get organized beyond the day-to-day tasks of running your business and places you in the mindset of the future growth of your company.

Many, if not most organizations that even do a strategic plan are just going through the motions. Someone from above told them they have to put together the notebook and the slide deck. Once it’s reviewed and blessed, it typically goes back on the shelf for next year.

And, if you are not one of the lucky ones that have a demand on you, from a banker, and investor, a board, or from someone… to do an annual plan, you may not have one. For most persons, that can be a bureaucratic relief.

Don’t be one those people!

Let’s take a minute to see it from the other side. There are logical reasons that you need a plan, even if it seems difficult.

Strategic direction is real and it is how you achieve growth! It’s not just the sum of short-term tactics. It requires thought and documented market knowledge.
The data portion of a plan should be factual. That forces learning, discussions and information gathering. It also forces a specific discipline within your business. It is NOT easy to turn directional market opinions into verifiable facts.
It is a time allocation thing. Putting together a plan, and identifying a person who is the ongoing keeper of the plan, requires you to identify resources to be your strategic and/or informational eyes and ears. Most organizations don’t have time for a plan. Which means, most organizations either don’t have time or don’t take the time to really look forward strategically.
A plan can serve as the impetus for you to find the “thinkers” within your organization. You may also need to reach out to outside resources to help with the process.

Find the big idea. It’s not (just) an academic process. Don’t stop at the numbers and format.

One of the best leadership skills in the world is intuition.
For intuition to be accurate, you must base your thoughts on a mutually accepted set of facts and market dynamics.
For you to have the skills and bandwidth to really create a vision for your company, you have to start with the foundation. The basic set of facts. Then you must remove yourself from the clutter and truly find a strategic direction. The two (facts and vision) are often separate tasks, but you cannot consistently rely on one without the other.

The market moves. Don’t forget!

The biggest danger of fact gathering is to forget that everything is moving.
Your big ideas need to be based on where the market is going, not just where it is.

Your goal is marketplace leverage.

What is the one big thing that makes you better than your competitors?
What is the element of your business that distinguishes you in the eyes of your customers?
Will that one thing be enough going forward to continue to lead you where you’d like to go, or do you need to find another leverage point?
The numbers and planning in the life of your company will not replace the need to prioritize, synthesize and identify the strategic leverage points for you to grow.
Most organizations can identify 10-12 major tasks or elements within your business.
- Two to three of those elements can be critically important for growth.
- Two to three of them can be buzz killers, which, if not managed properly, can kill your momentum entirely.
- The remainder of the items on the list are qualifiers. You must have them to be in business, and you must perform at a decent level. But they are also not strategic leverage points.

“Lead, follow or get out of the way.”

Pick a direction that is realistic, and fit within your financial and organizational means.
The plan literally should tell you where you are going, and how to get there.
Businesses have a natural ebb and flow. One highly effective measure of future growth potential is market maturity.
New, undefined and/or rapidly growing markets offer opportunities for rapid growth.
Mature markets and companies can be opportunities, roadblocks and/or an impetus to go in an entirely new direction. Make sure your plans are aligned with market reality.
Be creative, strategic, committed but also pragmatic.
Companies should understand where they are with their current business, what their chances are to achieve renewed growth and at what cost.

Commit Your Plan to a Financial Forecast

Everyone has their own terminology. My definition of a forward financial projection is a “forecast.” Many view that as “budgeting” although it goes deeper than a budget. Regardless of the terminology, you need tracked, verified and continuously monitored financial projections.
A forecast makes your plans real. There is NOTHING better to force the tough conversations and commitments than to translate your plans into financials.
It must start with a forecast of sales, overall, and by product or service.
The forecast then goes to costs of goods, overhead, investments, profits and cash flow.

Conclusions

Gather, organize and maintain a set of relevant facts. You need ongoing knowledge and an analytics about your company, customers, competitors, and marketplace.
Center your initial thinking around a traditional set of planning documents, but don’t stop there!
Step back from the plan and think. The numbers are not the plan. The numbers help you with the comfort, process, and facts to discover the real plan.
Great plans are about creativity, vision, and intuition. Step away from the spreadsheets and day to day in order to really think.
Allocate the necessary time and proper human resources. Don’t be afraid to ask for outside help. Planning is a specialized task.
Create strategic leverage. You must have leaders dedicated to managing all aspects of your company. But, you must also understand where the true leverage points are that will create our opportunities to win over the less wise and the less organized.
Create and maintain a detailed forecast. Without financials, the plan is hollow.
Be realistic with your growth goals. Grow where you can, and don’t overplay your hand. It’s a competitive world out there, and few are invincible.
Make your plan a living breathing document. Review regularly, not just annually. Task a “keeper of the plan” with the ongoing responsibility to keep the document current, relevant, and fresh within the minds of your teams and company.

Fresh Octane^{^®} Tour Celebrates American Business Leadership and Innovation

11:14 am By Dave Anderson

Alpha Board’s 2020 Fresh Octane Business Leadership Tour Gives Voice to American Businesses

Fresh Octane^{^®} Energy to Grow^™: It’s time to plant the seeds of renewed prosperity on behalf of American Business. NeuVision Group and Alpha Board are proud to announce the Fresh Octane Tour to showcase great businesses that are truly committed to leadership, innovation and progress. The tour will highlight business leaders and leading businesses across America who will be driving business growth in the months and years to come.

We’re searching for some of America’s best and brightest to feature in our Fresh Octane Business Leadership Tour. We are seeking leaders, products, services and companies that will be driving business forward, despite the conditions around them. We’re also looking for leaders who are seeking new energy and a nice boost in the marketplace. If you fit any of these criteria, we’d love to hear from you.

The Fresh Octane mandate is to drive bold, repeatable marketplace visibility. This visibility is designed to translate into new business leads. We’re using a powerful new platform to help leaders consistently light up the market using proven, unique and highly effective systems. Our programs are designed to help innovators reach the most active market influencers with their business stories. As a result, companies will have the opportunity to expand their reach, reputations and revenue in the marketplace as their individual stories capture the attention of market influencers, new prospects and customers.

“We believe those who do achieve success must be celebrated. One of the greatest gifts we can provide to business-focused cities, companies, leaders and innovators is visibility. Staples often refers to their ‘easy’ button, providing convenience for office supply shoppers. We have established the Alpha Board and Fresh Octane platforms as a ‘start’ button for leaders to push if they need marketplace attention to jump-start new sources of growth,” says Dave E. Anderson, President and Founder of NeuVision Group.

The Fresh Octane^{^®} process follows unique, proven market practices we’ve deployed and refined for over two decades to grow marketplace support and enhance customer adoption rates. We’ve used this approach to launch and grow more than a billion dollars in new product sales. We now have the added enhancements of state of the art viral market tools that were not available even five years ago. We’re now making this system available to CEOs, business owners, and executive business advisers through Alpha^{^®} Board.

“The momentum created by Alpha Board and Fresh Octane is designed to provide a readily available source of market horsepower for participants to tap into when they need a powerful marketplace voice to jumpstart growth. Have you ever sat at your desk wondering how to quickly and easily light up the marketplace with your business story? I have. The program is designed to “give leaders that power,” says Mark Makovec, VP of Business Development with Borns Group, a NeuVision Group market partner.

Among leading CEOs, 95 percent say that closer communication with customers and the marketplace is their number one goal over the next five years. A majority also know your methods need to be innovative to break through the market clutter with your story. Fresh Octane will drastically improve your odds of getting noticed by the people who matter.

Where are the targeted regions? We can’t share all the good news up front. However, this won’t be all business as usual. We will include many of the traditional coastal “hot” markets in our tour, but that is not all! Business growth dynamics are shifting. While U.S. coastal cities have historically held an advantage with respect to business growth and innovation, mid-continent cities, towns, and rural areas are catching up. Financial, tax, political, and budgetary issues are starting to outdistance historical innovation factors. Also, quality of life, family friendliness, a pro-business climate, lack of congestion, ties to the nation’s food supply and “room to grow” are all advantages for non-coastal regions as key growth drivers in the “now world order^™.”

We are currently starting tour plans across the Midwest. If you are reading this, there is a chance you may be on our radar. For more information, you may call Dan Vasey at our Denver office at 303 255-1742 or email him at Dan@NeuVision.com. Or you can also reach me, Dave Anderson, in Kansas City at 913 685-4850, in Minneapolis at 612 810-4000 or via email at Dave@NeuVision.com.

About NeuVision^{^®} Group

NeuVision Group helps leaders, companies and new product teams manage the risk and maximize the opportunities associated with new products, new companies, and major new growth initiatives. Clients have ranged from the most innovative new ventures to many of the world’s most respected companies and brands. NeuVision Group, its president and founder Dave E. Anderson, and NeuVision Group’s sister company, Alpha Scouts^{^®}, have worked with companies like Pfizer, 3M, IBM, Dell, Microsoft, Toshiba, Hewlett-Packard, Seagate, Iomega, Caterpillar, Monsanto, Deere, CNH, MarketWatch, and many more. Our previous Business Drive Time^{^®} efforts, which served as a market test for Alpha Board and Fresh Octane, received national and international attention, and were recognized by major media outlets such as BusinessWeek, Forbes, CNBC, MSNBC, Reuters, Bloomberg, MarketWatch, EuroInvestor and more. For more information NeuVision^{^®} Group visit us on the web at www.NeuVision.com.

About Alpha^{^®} Board

Alpha Board is an executive initiative designed to further the cause of great business leaders and the companies they represent. As a “National Business Leadership Roundtable^™,” Alpha Board is designed for the benefit of growing companies, their senior executives, their new product programs, their trusted advisors, and marketplace partners. Alpha Board is available to “Alpha Grade” business leaders throughout industry. Alpha Board programs include keynote speakers, executive interviews, corporate profiles, leader roundtable discussions, news stories, and live open-house events for businesses. While relatively new, Alpha Board has team leaders in each of three initial high-growth regions working on an ongoing series of tours that will reach leading companies throughout the business community. Alpha Board provides the opportunity for enhanced reach, reputation, and revenue for the companies involved in the program, locally, regionally, and nationally. More information on Alpha Board and the Fresh Octane^{^®} Tour can be found on the web at www.AlphaBoard.com.

PostScript

Alpha^{^®} Board leverages unique, proven techniques to help leaders consistently achieve enhanced visibility and broader marketplace support. One of the most critical success factors is not just how many people you reach, but who you connect with. Prospects can be finicky. But, if you consistently impress key respected influencers, you ultimately convince the others.

Alpha Board and Fresh Octane are designed to make it easy to be seen in the right places. We provide an innovative market platform, distinctive stories, influencer access, and an organizational commitment to consistently gain visibility. The late David Thomson, former author, speaker and McKinsey & Co. consultant, devoted an entire chapter of his book Blueprint to a Billion to the concept of inside/outside leadership. His point is that for the best and brightest to win in the marketplace, you must devote extensive, focused leadership internally, but also have a healthy dose of power and energy devoted to external market visibility. Alpha Board and Fresh Octane are the how, but why?

The best indication of why you need to devote resources to outside leadership and visibility is this. More than 80 percent of significant purchase decisions, business transactions, and marketplace reputations are influenced by outside references and internet research. You need a team with the expertise to influence the marketplace on your behalf. Our job is to help you gain the maximum level of market exposure while respecting your need to go about your daily responsibilities.

Through our team, our firms, and our career experience, we’ve worked with dozens of companies and senior leaders ranging from the venture company around the corner to highly respected, Fortune 50 level global leaders. Our team members have achieved coverage and/or been quoted in many of the most prestigious business and general news media outlets in the U.S., as well as receiving extensive coverage around the world. Just like investing in stocks, past performance is not an official indication of future performance. However we understand how to efficiently and effectively deliver profitable, measurable market results. Welcome to Alpha^{^®} Board and the Fresh Octane^{^®} Tour.

NeuVision, Alpha, Alpha Scouts, Fresh Octane and Business Drive Time are all registered trademarks of Dave E. Anderson.

Cities of Innovation Tour and National Business Leadership Roundtable are trademarks of Dave E. Anderson.

The Finest Business Drivers

9:46 am By Dave Anderson

Who are the finest drivers in business?

Who are the innovators? Who are the leaders? What are the opportunities? Which companies, people and products will be driving growth over the next few years?

We’re shining the spotlight on business leaders and leading businesses. We’re looking for a few great ones!

Are you a leader in your marketplace? A person or company who is moving business forward in innovative new ways? If so, let’s talk.

It’s 2018 and it is Business Drive Time^®.

We’re one of the hosts of Alpha^® Board’s 2018 Fresh Octane^® Business Leadership Tour, and we’re looking for stand out businesses in your area that will benefit from this distinctive national program.

Alpha Board and NeuVision Group are launching the Fresh Octane National Leadership Press Tour and Market Study designed to recognize some of the most distinctive leaders in American business; locally, regionally and nationally. We are in search of winners in the marketplace, and will develop news features about the leaders who will be driving new business growth over the next few years.

Our last tour of this kind was picked up by the likes of BusinessWeek, Forbes, CNBC, Bloomberg, MarketWatch, Reuters and dozens more.

If you believe that you, or someone you know should be featured, or you would like more information on the Fresh Octane Tour, let’s talk.

For more information, call Dave Anderson at 612 810-4000/913 685-4850; email is dave@neuvision.com. Or you can reach Dan Vasey at 303 809-9058 or via email at dan@neuvision.com.

Fresh Octane^® – Energy to Grow™

9:31 am By Dave Anderson

2018 National Leadership and Innovation Tour

Fresh Octane^® – National Leadership and Innovation Tour™

Executive Summary

We’re working on a National Business Leadership Tour and Executive Exchange and we’d love to have you involved. National Leadership Tour!

Highlighting the accomplishments, the market and customer value created by leaders across the business community.
Market leadership deserves recognition, and it turns out third-party visibility and recognition are among a leader’s most valuable assets, but very difficult to accomplish and manage alone.
We are hosting a tour to create impact, excitement, visibility and ultimately enhanced market power for those involved.

Who will benefit? Winners

We’re seeking the participation of the best businesses, the hottest products, and the most respected leaders across a number of markets throughout the U.S. and ultimately beyond.
Seeking the best of the best, but really more important, just the highly motivated leaders in each of a number of markets.
We’re targeting key growth industries, but we also have some targeted regions of the country that are slotted for the first round of the tour.
We also have a built in set of key industry leaders that are already committed to Alpha® Board and our Fresh Octane® Tour.

Why are we doing this? Energy to Grow

Creating and providing new-found energy, visibility, connections, marketplace recognition… for those who are committed to building great businesses…
Part of a unique national platform to create and transmit market enthusiasm, support and advocacy for the most inspirational companies, leaders, and products in industry.
Engaging with the companies and leaders who are really making a difference in the marketplace.

Please contact us with questions or for more information. You may call Dave Anderson at (cell/text) 612 810-4000, (office) at 913 685-4850 or by email at dave@neuvision.com. You may also speak with Dan Vasey at 303 809-9058 or via email at dan@neuvision.com.

Alpha^® Board 2018 Fresh Octane® Tour

Energy to Grow™

Who are the finest drivers in American business?

It’s Business Drive Time®. And we’re looking for some of the greatest drivers in business to feature in our Fresh Octane National Leadership and Innovation Tour.

Who are the innovators? Who are the leaders? What (and where) are the opportunities? Which companies, products, people will be driving growth over the next few years?

We’re involved in a national press tour and market study that are aimed at answering some of those questions, as well as providing some fun, publicity and buzz along the way for the people and companies involved. We’re seeking the business leaders and leading businesses that will be responsible for the leadership, innovation and ideas that will be driving business forward.

We are NeuVision® Group. We’re in the growth and innovation business. We’ve worked with and for companies around the world who have been leading the marketplace and driving new business growth for more than 25 years. We are now working in conjunction withAlpha® Board, the National Business Leadership Exchange™ on the 2017 Fresh Octane Tour. Alpha Board and our program are designed for the benefit of highest performance companies and the leaders. Our first three initiatives: a board of premier business builders and business advisors, a national market study on business growth opportunities, and press and publicity tour featuring the business in class companies and leaders – Alpha Board’s – Fresh Octane® Cities of Innovation Tour™.

We’re looking for the drivers. The best business drivers. If you have been contacted, or you are reading this for the first time, that is why.

If you believe that you or someone you know fits this description, or you would like more information on our project, we’d love to speak with you.

About Alpha® Board and the Fresh Octane® Team

Alpha^® Board

Alpha Board is a National Business Leadership Exchange™, designed to provide added market reach and further the cause of great business leaders and the companies they represent. The current flagship program is a national leadership press tour and market study on leadership and innovation. Other Alpha Board programs include keynote speakers, executive interviews, corporate profiles, leader roundtable discussions, news stories, and live open-house events for businesses. Alpha® Board is a collaborative venture between NeuVision® Group, Mesa Research Group, and local, regional and national participants throughout business. Alpha Board provides the opportunity for enhanced market reach and visibility for the companies involved in the program, locally, regionally, and nationally. More information on Alpha Board and the Fresh Octane® Tour can be found on the web at www.AlphaBoard.com.

NeuVision^® Group

NeuVision Group helps leaders, companies and new product teams manage the risk and maximize the opportunities associated with new products, new companies, and major new growth initiatives. NeuVision Group is the initial founder of Alpha Board and is working with other partnering organizations throughout the U.S. to join the effort. Clients have ranged from the most innovative new ventures to many of the world’s most respected companies and brands. NeuVision Group, its president and founder Dave E. Anderson, and NeuVision Group’s sister company, Alpha Scouts®, have worked across North America and beyond with organizations like Pfizer, 3M, IBM, Dell, Microsoft, Toshiba, Hewlett-Packard, Seagate, Iomega, Caterpillar, Monsanto, Deere, DuPont, CNH, MarketWatch, USDA and many more. Our previous Business Drive Time^® efforts, which served as a market test for Alpha Board and Fresh Octane, received national and international attention, and were recognized by major media outlets such as BusinessWeek, Forbes, CNBC, MSNBC, Reuters, Bloomberg, MarketWatch, EuroInvestor and more. For more information on NeuVision^® Group visit us on the web at www.NeuVision.com.

MESA Research Group

Jeff Andretti Motorsports and JAM Marketing Partners

With Alpha Board, we want to have fun. And we want you to have fun. And fun drives excitement and buzz. That requires blending some unique, distinctive, Alpha® Grade activities with the tour. In December we began working with JAM Marketing Partners and Jeff Andretti Motorsports to become marketing and promotional partners with NeuVision Group and Alpha Board. We’re providing access to marketing and promotional programs for clients and companies that would like more sizzle in their marketing efforts. Jeff Andretti Motorsports and JAM Marketing Partners are providing us with access to cool venues that would only be available through celebrity connections. While some of the promotional activities are directly related to racing, they also include access to specialty luxury cars for filming and fun, resorts locations for meetings, executive lifestyle promotions and celebrity related endorsements. This not only drives pleasure for Alpha Board members, but also visibility. Our joint efforts will help attendance for Alpha Board member events, and will provide access to other CEOs and business celebrities across the country. In addition, our work with Jeff Andretti Motorsports, JAM Marketing Partners, their clients and our joint marketing efforts will provide exponential boosts in web presence for participating Alpha Board clients. The extent of our working relationship will be client, company and circumstance dependent, but in the name of leadership, family business, sports and branding dynasties, there are few names out there as timeless and recognizable as the Andretti racing family. In addition, the relationship is expected to kick open a few doors for all interested parties. We believe this is an example of the caliber of reach and market access we can provide for Alpha Board participating companies and executives.

More information on Alpha® Board and the 2018 Fresh Octane® Tour is available by calling Dave E. Anderson at (cell/text) 612 810-4000, (office) 913 685-4850, or by email at dave@neuvision.com. You may also speak with Dan Vasey at 303 809-9058 or via email at dan@neuvision.com.

© Copyright 2014-2018 by Alpha Board. All rights reserved. Alpha Scouts®, Alpha, NeuVision®, Fresh Octane® and Business Drive Time are all registered trademarks of Dave E. Anderson. All other brands are trademarks of their respective companies.

Alpha^® Board National Business Leadership Tour – Energy to Grow^™

8:25 pm By Dave Anderson

We’re on a national press tour, and we would love to speak with you! That is, if you are a business leader with a knack for helping businesses grow. Since 1989, our founder has been launching new products, new companies, and major growth initiatives for organizations across the nation and around the world.

As a result, we have discovered two of the rarest occurrences in business:

Outstanding leaders with great products and services
And someone to provide leaders with visibility, recognition and product reviews among their customers, influencers and the general business press.

If you represent the first one, we’ll take care of the second. We know how valuable market recognition and visibility can be, and we know how to create greatly enhanced market visibility in ways that few others have considered. It works. It’s efficient. It’s effective. And for those who participate, it’s both fun and rewarding. The system, in short, drives not only visibility and recognition, but also new business leads.

We are a part of a National Business Leadership Tour. The targets are the leading companies, industries, products and leaders across American industry. Which ones are driving growth? Who are those who should be recognized and rewarded for their efforts? We have picked the tour cities. The companies and leaders come next.

We are conducting interviews, hosting events, moderating leadership roundtable discussion, and compiling a news reel of business stories about the leading companies and company leaders that are driving business growth in 12 major cities across the country.

If you have an interest, or believe that you, your company, or someone you know should be featured as a part of our tour, we would like to speak with you further and answer any questions you might have.

In order to learn more, call us at 612 810-4000 in Minnesota, 913 685-4850 in Kansas City, or 303 255-1742 in Denver. Or send Dave Anderson a note at dave@alphaboard.com. Don’t wait. The tour has begun, and we have a nice group of outstanding leaders already involved. We look forward to speaking with you soon.

Examples of Alpha Board Fresh Octane Executive Programs

Centralized visibility system for leaders: executives, companies, products and services
Leverages two decades of experience creating visibility and market adoption for new products
Alpha Board Portraits of Leadership Executive and corporate showcase interviews and profiles
Alpha Board News Reel: Video shorts and comprehensive leadership news film (local, regional and national video)
Alpha^® Board Fresh Octane^® CEO/Business Leader Roundtable discussions

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